Kate joins ITV in February 2018 in a newly created role.
A planner by trade, Kate has over 20 years of experience working in advertising. She co-founded Now Advertising in 2011 and acted as Chief Strategy Officer.
She is passionate about learning and development, having chaired the IPA's Professional Development Group and worked closely with the APG to develop a number of their most successful courses.
Kate is also the current Chair of Gather, the training conference for women in the communications industry, organised by WACL.
Kate Waters Job Title Director of client strategy and planning Company ITV Connect via
