Leila Siddiqi

Leila leads the IPA’s diversity strategy. Working collaboratively with advertising and marketing agencies, brands and industry leaders to demonstrate the value of diversity to creativity and effectiveness through a collaborative, strategic marketing approach with the objective of long term behavior change.
In addition to providing professional support to agencies in developing and implementing equality and diversity and inclusion plans, Leila launched a new inspiration series Stepping into the Spotlight, aimed at mid to senior level women in the industry to address some of the challenges they face when putting themselves forward for senior positions, to support and complement the IPA Women of Tomorrow programme. She is an active member of UN Women and Unilever’s Unstereotype Alliance and has launched various best practice initiatives including the IPA diversity round table series and the IPA Diversity hub.