I make my living selling products and building brands using the most magical, powerful and emotional weapons available to a salesman; words. Using words to entice, engage and move. Adopting the right the tone of voice, having the best conversations, and telling the most interesting stories. I have written ads in creative agencies like Lowes and WMGO, been creative director in international agencies such as Euro's and JWT and part owned agencies like BCD&P and SOUK. Along the way I've sold a ton of stuff and won a heap of awards. These days I run my new agency creativePi, am a theatre reviewer and also lecture on copywriting and advertising at LCC to help train the next generation of wordsmiths.