Mike Zanels

Michael S. Zaneis was appointed President and CEO of the Trustworthy Accountability Group (TAG) in July 2015, leading TAG’s efforts to eradicate digital advertising fraud, malware, ad-supported piracy, and to increase transparency across the digital advertising supply chain. In its first year, the organization successfully launched programs to combat criminal activities in each of these areas and has garnered widespread support throughout the industry.

Prior to taking the helm at TAG, Mike served as the Executive Vice President and General Counsel for the Interactive Advertising Bureau (IAB).  He created the organization’s first Public Policy Office, headquartered in Washington, D.C. During his tenure, the IAB tripled its revenue and membership, and under his guidance, the Public Policy Office grew to become the leading voice for the digital advertising industry on legislative, regulatory, and legal issues.