Will Whalley

Will Whalley joined Google in 2016. Previously he was a Strategy Director at AMV, working on the Mars chocolate business. He now works in YouTube marketing, to excite the media and marketing community around the possibilities that YouTube creates for brands.

Last year he helped develop the brief for YouTube's new 'More Than Just Viewers' campaign, and spearheaded the 'YouTube Works For Brands' initiative, as a new, YouTube specific effectiveness awards.