Raquel Bubar

Raquel Bubar leads the international arm of T Brand Studio, the branded content team at The New York Times. Operating in London, Paris and Hong Kong, Raquel leads a team which creates content and experiences that spark imagination and influence audiences around the world. Since expanding outside of the US, the team has gone on to achieve wide international recognition and awards for its innovation and creative talent, including programs for Philips, UBS, Ford, Huawei and Cartier.

Raquel first joined The New York Times T Brand Studio at the headquarters in New York before relocating to London to head programs in Europe, the Middle East and Asia. Prior to T Brand Studio, Raquel worked for Edelman on digital public relations and social media campaigns based in Washington, DC and New York. She has a masters degree from the London School of Economics and Political Science and a bachelors in History and Psychology from Brandeis University.