Joe Connors is Head of Buyer Development, UK at Oath, managing the relationship between agencies and Oath's exchanges.
His whole media career has been in performance marketing and programmatic channels and he sees his primary role as an 'interpreter' between commercial and technical teams.
His passion projects are 1) creating a practical approach both on the buy and sell side to de-silo programmatic teams and 2) to get everyone to stop using 'programmatic' as a noun.
Joe Connors Job Title UK Head of Buyer Development Company OATH