Laura Wade

Laura is EMEA VP of Content + Innovation at Essence.

Laura passionately believes that brand content should be inspired by a brand and created for an audience to deliver real impact.

In her role at Essence, Laura is keen to harness data and digital capabilities to explore a proprietary approach to measuring the impact of content in a valuable way above and beyond today's standard metrics.

Prior to Essence, Laura successfully launched the branded content team Chorus at Maxus in 2013 after spending several years working in partnerships and content both agency and publisher side.