Fedelma Good

Fedelma is a Data Protection professional, with particular expertise in financial services, big data and digital marketing.
Fedelma is a member of PwC's multi-disciplinary Data Protection practice in the UK, having joined in November 2017. The team provides end-to-end Data Protection Services (law, management consultancy, risk, forensics, strategy and assurance) anywhere in the world, with strength (in depth and in breadth) in all the relevant knowledge and skills.
Having worked as a CRM consultant Fedelma joined Generator Database Marketing / Acxiom in 1994, establishing Good Consulting in 1999. Fedelma spent 10 years as Director, Information Policy & Strategy at Barclays before joining PwC and served as a Board Member of the Direct Marketing Association for 8 years.