Lei Sorvisto

Lei is co-responsible for the audience and brand functions within the business focused on growing both consumer and customer audiences as well as maintaining a strong sense of brand both internally and externally. She joined Auto Trader in 2017 and has over 15 years of marketing and brand building experience. Lei started her career as a TV reporter in Chinese Central Television Group. Prior to joining Auto Trader, Lei held senior marketing positions with brands including Polar, Expedia and Nokia in Finland, UK and Singapore. Lei graduated from University of Oulu, Finland with a BA in international business and marketing.