Dan Larden

Dan began his digital career in 2009 at a large website publishing platform where he led the analysis and optimisation of its subscription and advertising revenue.

Dan joined Infectious Media in 2012 as Product Manager in order to build its programmatic premium offering which ulminated in multiple media-first RTB campaigns running through its platform. Dan also created the agency's supply facing trading team to help educate publishers new to programmatic and negotiate access and prices for clients.

He joined MediaMath in 2015 to lead its European supply partnerships and to act as a programmatic supply consultant to the region's largest trading desks.

Dan re-joined Infectious Media in 2016 to head up its Global Solutions team. This team manages all partner relationships and shapes the programmatic buying strategy to ensure all campaigns make use of ​the latest technology, inventory and data.