Helen McRae

Helen is CEO of Mindshare UK and Western Europe and has operational responsibility for the Mindshare networks in all markets.

Previously Helen was the Global Lead on the Unilever account from 2009 - mid 2011. As part of that role, she built a multi-discipline team covering POE strategy, insights, branded content, analytics and implementation. Her team was sourced from across the WPP network to ensure delivery at both strategic and operational levels.

Prior to joining the agency world, Helen worked client side in global marketing and media across a range of industries including banking and retail. She brings a significant amount of international marketing experience, working (and learning the languages) in several countries (including Belgium, Australia, Korea, Thailand and the US).