Ed Couchman

Ed Couchman is Director of Agency Partnerships, for Facebook UK. In this role, Ed is responsible for building meaningful and sustainable relationships within the media and advertising community and for ensuring that Facebook deliver best-in-class service levels and ideas to their clients. He works with partners to determine how their output can better reflect current consumer behaviour, protect reach and heighten relevance. A key part of this is helping advertisers maximize results from Facebook’s new platforms, formats and services like Messenger, Instagram Stories and VR.

Ed joined Facebook from Channel 4, where his five year tenure was marked by incredible growth and innovation. His responsibilities including driving commercialization of C4’s VoD service 4oD across multiple platforms and devices. This included being part of the team that secured the landmark deal to broadcast all of C4’s output on You Tube.