Jo Coombs

A practitioner of Customer Engagement since 1995, Jo has never been more excited by the power of data and technology to unlock value for consumers and brands.

Prior to becoming CEO, Jo helped brands like British Airways, Unilever, The Co-operative, British Gas and American Express establish long-standing relationships with consumers and drive business results. She is also very proud of the work for Public Health England that is driving behavior change and helping the UK to become a healthier nation.

Jo has also worked at Brann, Wunderman & Y&R Europe. She is a farmer’s daughter, a horsewoman and in a previous life, a qualified yoga instructor. Though that was before becoming a single Mum to two small children (and a dog), who delight and test her Zen in equal measures.