Katie Ewer

With 17 years experience in branding, and 9 of those in Asia, Katie is a writer and creative strategist at jones knowles ritchie in Singapore. Katie grew up in Africa but began her career in branding in London. She spent 6 years at jkr in London leading relationships with clients including Bacardi before moving to somewhere much warmer. After 6 years with retail consultancy Fitch as Strategy Director, she rejoined jkr and co-founded the Singapore studio.

Katie specialises in brand voice, brand storytelling and seeing the woods for the trees. She is the author of jkr’s most recent publication, Champions of Design 4, which celebrates 20 Asian brands that use design for competitive advantage.