As Vice President of Global Integrated Marketing at Getty Images, Monica is the creative powerhouse behind developing new ideas that push the brand forward and drive the bottom line. Monica oversees the integration of all of Getty Images’ marketing channels both strategically and tactically, ensuring efforts are streamlined and marketing campaigns for Getty Images and iStock by Getty Images are maximized.
Prior to joining Getty Images, Monica was Senior Vice President of Marketing for SundanceTV. Bloom was instrumental in the success of the network’s original programming, the recent rebranding of the network and has been recognized for her edgy and innovative marketing strategies. Among others, her work has been recognized at the PromaxBDA Awards, CTAM, and The Webby Awards with two of the shows she launched, ‘Rectify’ and ‘The Honorable Women,’ receiving 2015 Peabody Awards.
Prior to joining SundanceTV, Bloom spent nearly four years as the Head of Brand Strategy and Development at (RED), the New York based organization created by Bono and Bobby Shriver to drive corporate profits into the fight against AIDS. Bloom has also over 15 years of experience working for the world’s most celebrated agencies.
Bloom graduated from Clemson University with a Bachelor of Arts degree in design. Bloom serves on the board of the non-profit The New York Foundling, New York City’s oldest charitable organization, that empowers children and families in need, is on the executive board of Women in Cable Telecommunications (WICT NY) and is an advisory board member for digital consultancy group, Partners & Partners.
Monica Bloom Job Title Vice President, Global Integrated Marketing Company GETTY IMAGES