Charlotte has a wealth of experience working on key online brands in the women’s lifestyle sector – writing and editing for RedOnline, IVillage and of course goodtoknow.
Dedicated to a career in the fast-paced world of online, Charlotte was on the original launch team for goodtoknow.co.uk and has been an integral part of helping it develop into a site that boasts over two million monthly unique users.
In 2008 Charlotte was promoted from assistant level and spent two years as Recipes and Diets Editor on goodtoknow, helping form the initial food content strategy which has been key to the site’s success.
Making the move to RedOnline in 2010, Charlotte took up the role of Online Features & Lifestyle Editor during the site’s launch phase and throughout its early months. Managing the Food, Living and News sections, she put in place a solid editorial and SEO strategy on which the site could build.
Lured back to goodtoknow with a promotion to Deputy Editor, Charlotte rejoined the team in Spring 2011 and just seven months later was promoted to Acting Editor. Since taking on her new role, she has overseen a major shift in editorial strategy, launched three new apps, worked closely with the technical team to develop new functionality as well as securing new bloggers in the world of food and family.
Charlotte became editor of NME.com in November 2015. Her role is to deliver NME's digital growth strategy across mobile, desktop, social and native apps. Working closely with editor-in-chief Mike Williams, Charlotte will also play a key role in the development of digital brand extensions and new product launches
Charlotte says: "I'm thrilled to be joining NME at such a momentous time in its legendary history. This is the brand that got me into music so to now be tasked with helping Mike and the team drive its digital growth is an absolute honour. 2015 has been a transformative year for NME and it doesn't stop here. We've got aspirations to be the biggest and best multi-channel millennial brand in the world, and I'm excited about being part of the team that gets us there.”
