Markus Wulff

Markus Wulff is a digital innovation manager at The Absolut Company and specialises in identifying and exploiting scalable growth opportunities. With a background in both entrepreneurship and large corporation, Markus has gained special skills in innovation development, product marketing, startup discovery, emerging technologies, conversion tracking and campaign ROI. His current focus is on the Internet of Things and how it can be leveraged to deliver new products and services that drive positive business outcomes and end-user value.