Dan heads up Marketing, Press and Publicity, in-house creative agency 4Creative and Corporate Relations across the Channel 4 group. He joined from documentary producer Rare Day, where he was Managing Director. Previously, he was Managing Director of Discovery Networks UK, leading Discovery’s portfolio of channels through a period of change and innovation with the launches of seven new channels and several digital media services.
Brooke also worked at Channel 4 from 1998 to 2005, joining as the Head of Marketing & Development for FilmFour, rising to be Managing Director of Digital Channels. He was responsible for the development and award-winning launches of E4, Film4 and More4 and, in 2001, was elected Young Marketer of the Year by the Marketing Society for his role in the birth of E4.
Under Brooke’s direction, Channel 4’s award-winning 4Creative and Marketing teams were recently awarded Campaign’s 2015 Advertiser of the Year.
Dan Brooke Job Title Chief Marketing & Communications Officer Company CHANNEL 4
