Liz Lowe

Liz started her career in consumer PR at London agency Lynne Franks PR. Following a period as part of SEGA’s marketing team, she moved to Pearson’s multiple media publishing business, Pearson New Entertainment, before joining Coca-Cola Great Britain’s Public Affairs & Communications team, working on a broad range of brand and corporate projects including the FIFA World Cup, Football League, Olympic Games and grassroots sport programmes. Since 2006, Liz has led the company’s corporate responsibility & sustainability work in GB, developing programmes and award-winning partnerships with charities such as WWF-UK, Special Olympics GB and StreetGames to deliver shared value around water conservation, physical activity and community initiatives. She leads on ParkLives, a new long-term public-private partnership programme with local authorities offering free physical activities in parks.