Dan Machen

Dan leads our dedicated innovation team who are focused on creating value through new solutions based on our behavioural vision and insights.

Dan has 20 years experience working in creative and planning roles – the last 3 years specialising in innovation. He has created global award-winning campaigns and ‘first in market’ activations for major FMCG brands owned by Nestle, Mondelez, GSK and Unilever.

Dan’s current focus is on multi-channel interactivity, experiential and shopper tech platforms. He also speaks and reports back regularly from global tech conferences to keep our clients abreast of the leading edge of marcomms developments.Dan has spoken at SXSW and Cannes in 2015.