Nicole Goodwin has over 20 years’ experience in marketing. Starting out in research and insights at Millward Brown before moving to Bass, Nicole has also worked with food, health and personal care brands such as Muller Dairy and Nivea face care, before moving back to the exciting and fast-paced alcohol industry with Cellar Trends.
In 2014 Nicole evolved with the brand and took up the role of Marketing Director at Mast-Jaegermeister UK – the first subsidiary outside of Germany. Nicole has since transformed Jägermeister’s marketing strategy in the UK, creating the brand’s first ever TV adverts, overhauling the brands presence in the digital realm and bringing Jägermeister’s first ever brand extension - Jägermeister Spice - to market. Jägermeister is now the No. 1 best-selling speciality spirit
In her ‘spare’ time, Nicole loves travelling, fine dining, trying her hand at baking and sipping a Root56 (a long serve of Jägermeister and gi
Nicole Goodwin Job Title Marketing Director Company JÄGERMEISTER
