Rachel Forde

With over 18 years in the advertising business, Rachel has worked across most sectors; from Automotive and Pharmaceutical, to Entertainment and Luxury and FMCG. She is passionate about media and even more passionate about driving brands’ business and nurturing teams.

Rachel sits on the SMG board helping to shape strategic agency direction and is Managing Director of P&G United; a strategic alliance of P&G’s agencies in UK&I, sitting alongside Mediavest and Starcom.

As a regular contributor to panels at events or as an awards judge, Rachel is always keen to input into industry debates and offer her insight and time. She is a keen mentor and through her membership of WACL, she has the opportunity to support and encourage young talent coming through the industry. Rachel is also involved in initiatives such as ‘BacktoBusinessShip’, equipping and coaching returning advertising Mums.