Paul Dyson

Paul founded Data2Decisions in 2001 after working at Millward Brown, where he set up the econometric modelling unit, and Mindshare, where he oversaw the Advanced Techniques Group globally. Paul has more than 30 years’ of experience working with brands globally to help them achieve growth through more effective marketing. He sits on the advisory editorial board of the International Journal of Market Research and holds a first class degree in Economics and Statistics from the University of York.