Chris Arning

Chris is a leader in the field of semiotics - the study of meaning and communication. Since setting up Creative Semiotics in 2010 Chris has worked with some of the world’s most respected companies including the BBC, Unilever, Boots, SABMiller and BMW Mini. He has run workshops on the meaning of music and sound, decoded the meaning of beauty serums and female glow. Now, Chris works mainly with qualitative research, design, advertising agencies, global brand consultancies, and entrepreneurs.