Lindsay Wiles joined The Weather Channel UK in January 2013 as Strategic Director. She is responsible for launching ‘WeatherFX’ into the UK and International markets, a dynamic suite of capabilities that provides marketers with an actionable way to take advantage of the weather through the creation of predictive modelling combining sales, sentiment and historical insights with the weather data, to be fed into advertising and marketing planning.
Prior to this Lindsay spent four years in the mobile arena, in Head of International roles at both the premium mobile network 4th Screen and Orange. She has also lead the Client Development Team at GCap (now Global Radio) driving multi-platform investment for clients, various Commercial Development roles with Yahoo! and Head of Retail at Mirror Group Newspapers.
Lindsay Wiles Job Title Strategic Director Company THE WEATHER CHANNEL UK
