Amaya Garbayo is an Associate Director of Analytics and Portfolio Solutions at Kellogg North America. She defines the digital measurement strategies and analytics for the Kellogg’s brands, leading breakthrough research initiatives which elevate Kellogg’s ability to win in the Digital marketplace. Most recently joined the media team to execute Data-Driven planning andenhanced media targeting for Kellogg NA.
Prior to Kellogg, Amaya spent seven years at one of the world largest media agencies, Mindshare (WWP) where she worked with clients including Unilever, Domino’s, and CVS to establish digital KPIs.
She holds a degree in mathematics from the University of Wisconsin -- Stevens Point and a Graduate degree in statistics from Baruch College (CUNY).
