Matt’s entrepreneurial spirit started at 16 when he set up a basketball coaching company that became one of the most successful in Sydney. Graduating with a double major in Public Relations & Film Studies, he quickly fell into advertising and never looked back, winning his first Cannes Lions at 21.
His résumé includes stints in award winning agencies such as Saatchi and Saatchi Singapore, BMF Sydney and Fallon London.
At Fallon he turned The Natural Confectionary Company into a catch phrase generator, made Sony HD an entertainment experiment, rallied Wispa fans into mass hysteria and made the Tate accessible to every kid in Britain.
Matt is the co-founder of 18 Feet and Rising where he’s changed the creative model and helped brands like Nationwide, Nandos and Kopparberg achieve brand transformations.
He’s the only creative to win the Paul Arden Award twice.
He picked up best digital innovation at the Webby Awards.
And he’s won a BAFTA and a Guinness world record in the same year.
Matt Keon Job Title Co-Founder, Creative Partner Company 18 FEET AND RISING
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