Saad Saraf

the development and growth of ethnic and multicultural marketing in the UK. His agency has been involved in developing a diverse marketing campaigns in the UK and Europe.

Mediareach Advertising is well known and regarded in the field multicultural marketing and communications and has clear understanding of the diversity in our society. Saad is a council member of the IPA & Chair of IPA Ethnic Diversity Group.

Saad speaks in conferences on diversity and multicultural communications and manages a multicultural Think Ethnic and writes papers on this subject.