Piers North

Piers North is a leading digital executive with over 15 years’ experience working across online advertising and web product. His knowledge of the digital advertising ecosystem, including direct, programmatic and native advertising is central to his role in Trinity Mirror Solutions, the commercial division of Trinity Mirror Group PLC, one of the largest multimedia publishers in the UK.

In his new role as Strategy Director Piers is responsible for driving Trinity Mirror Solutions' commercial digital strategy, in partnership with the group's digital product development teams, across the group’s digital and mobile offering.

Before joining Trinity Mirror Solutions, he held several senior positions at Yahoo UK including most recently his role as Strategy Director, delivering the market plan for Yahoo products, both advertising and consumer, and managing key client activation.

Piers is a member of the IAB Board and has spoken regularly at industry including Advertising Week Europe, Mediatel Media Playground, IAB Engage, BrandMax and SES London. He has also had editorial published with the likes of Guardian and Brand Republic.