Lucien Boyer

Lucien is recognized as one of today’s leading experts in sports and entertainment marketing, beginning his career at Saatchi & Saatchi Advertising in 1987 before becoming Director of Sponsoring for the Larousse-Lola-Lamborghini Formula 1 racing team. He founded LMG (Lifestyle Marketing Group) in Paris in 1991, later acquired by Havas in 1998 to launch its sport division, and oversaw the global expansion of Havas Sports & Entertainment to include 35 offices in 20 markets.

Lucien is the founder and general commissioner of the Global Sports Forum and is a member of the advisory board of the Ivy Sports Symposium in the US. A graduate of ESSEC Business School in Paris, he has contributed to create the ESSEC International Sports Marketing Chair.

He is a frequent speaker at many international conferences including Advertising Week Europe, the IPC Marketing Summit and the Ivy Sports Symposium amongst others. He has been featured in various influential media including Bloomberg TV, The Guardian and Le Figaro as well as industry journals such as SportsPro, SportBusiness and SportCal.