Advertising Research Foundation (ARF)

Our Mission Statement: The Advertising Research Foundation (ARF) is an association where practitioners from every avenue of advertising – agency, academia, marketer, media, and research – gather to exchange ideas and research strategies.

Together, we challenge conventional maxims, take on the latest issues, and discover new insights that benefit us all. This collaboration yields knowledge that is meaningful, actionable, and indispensable – knowledge that empowers our members to have a true impact on their marketing programs and their organizations.

The ARF was founded in 1936 by the ANA and the 4A’s as an open-minded, unbiased environment, free of partisan interests. The principal mission of the ARF is to improve the practice of advertising, marketing, and media research in pursuit of smarter and more effective marketing communications for business growth.