Belinda Beeftink

Belinda is the Deputy Research Director of the IPA - the trade association for UK communications agencies. In this role she is responsible for the day to day running of the IPA TouchPoints Initiative and the implementation of TouchPoints moving forward. TouchPoints provides a time based view of how media usage fits into consumers' daily lives and a multi media channel planner and has been running since 2006.

In addition to the TouchPoints Initiative Belinda also works on all aspects of the IPA Media Research remit representing agency interests on all the UK industry media research contracts at board and technical levels.

Prior to joining the IPA in January 2007, Belinda has worked for a data bureaux specialising in media research software, for a TV sales house and for a top ten media agency on both UK and international business.

Belinda is a frequent speaker at conferences and seminars and is a past chairman of the UK Media Research Group.