James McAllister

James is an experienced producer/director who has created award winning branded content campaigns, television programs, adverts and corporate videos.

After working as a television producer for 10 years making a variety of live, entertainment and factual programs, James moved to Videojug to become their Head of Production. Running the team that created over 55,000 videos for Videojug.com, James also took the lead role in making branded content for clients who wanted to use online video to engage with their customers.

In 2010, James left Videojug and joined VCCP as Executive Producer creating content for brands including Microsoft, Coors Lite, British Gas and More Than. James was part of the team that turned O2’s Guru channel into the UK’s most successful branded online tech channel on Youtube, with over 30m views per year.

Throughout his career, James has worked with media owners, agencies and brands of all sizes, to develop and deliver effective, engaging content.

He has now taken on the role of Content Director for UM's new content marketing division, UM Studios.