David Amodio

David has recently taken up the new role of Digital and Creative Lead at Channel 4, where he is responsible for growing Channel 4’s digital business and building a creative framework for the sales operation. During his previous six years at the broadcaster, he undertook the role of Agency Principal, where he is was responsible for an integrated sales team working with agencies and clients across their trading, partnership and digital needs.
Prior to his time at Channel 4, David worked for five years at Haymarket, where, among other things he sold mulch and herbaceous perennials in the classified section of Horticultural Week, before running the advertising team across Campaign and Media Week.