We thought we knew it all! But the latest learnings from decision sciences show us that the old marketing models of communication are deeply flawed. View More

We thought we knew it all! But the latest learnings from decision sciences show us that the old marketing models of communication are deeply flawed. Simon White – Draftfcb's European Chief Strategic Officer and European lead of the Institute of Decision Making, and Phil Barden – author of Decoded will bring together some of the key learnings and formulate a new model of thinking… and an simple framework to create the kind of desire your customers will find hard to resist. View Less