In this session...
Tom Bradby, host of ITV’s The Agenda, explores the role of storytelling in popular culture. What is the formula for brands looking to create their own tantalising tales, how do you get closer to much-loved existing content, and what can the 30-second spot learn from the 53 years we’ve spent on the Coronation Street cobbles.
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Tom Bradby, host of ITV’s The Agenda, explores the role of storytelling in popular culture. What is the formula for brands looking to create their own tantalising tales, how do you get closer to much-loved existing content, and what can the 30-second spot learn from the 56 years we’ve spent on the Coronation Street cobbles.
View Less
