In this session...
Is this the End of Marketing as we know it? TED Presentation & discussion with "Thought Leaders".
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In this Thought Leadership Session we will discuss the phenomenon that affects organizations when technology and society evolve faster than the ability to adapt. It's the "perfect storm" and more than mobility, social media or Big Data. It's the confluence of disruptive technologies and the evolution of consumer behaviour.
In this session we will discuss with Karl-Heinz Land - Author of "Digital Darwinism - The silent attack against your business model and your brand!" - How we can survive Digital Darwinism by understanding customer and employee behaviour, consumer expectations, and how it differs from traditional expectations of the past. We will discuss disruptive technologies and the impact on marketing.
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