In this session...
Is Europe leading the way to bigger, better programmatic budgets? Is the Smart Pipe delivering a data informed marketplace?
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Jay Sears SVP Demand, the Rubicon Project, puts questions out to bid with European agency trading desk leaders including Cadreon (Interpublic), VivaKi (Publicis) and Xaxis (WPP). Is Europe leading the way to bigger, better programmatic budgets? Is the Smart Pipe delivering a data informed marketplace?
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