A revolution is underway: Major agency groups have been building robust trading desks in order to facilitate and control real-time programmatic buying on behalf of clients, and others are turning to the DSPs. View More

A revolution is underway: Major agency groups have been building robust trading desks in order to facilitate and control real-time programmatic buying on behalf of clients, and others are turning to the DSPs. This “land rush” is provoking several challenges for advertisers, publishers and agencies alike: What about quality versus scale? How can Programmatic support brand advertising, not just direct response? What about premium publishers? Can Programmatic accommodate more advanced audience data? High-impact ad units? How will Programmatic Buying affect the roles of agency media buyers and planners?



This panel discussion will attempt to enlighten the dialogue and debate around the Programmatic Buying revolution. View Less