In this session...
As early adopters of new technology youth audiences are increasingly elusive and hard to reach en masse. What do these increasingly demanding young audiences want from broadcasters and brands and what does the future hold for those seeking to connect with them?
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As early adopters of new technology youth audiences are increasingly elusive and hard to reach en masse. What do these increasingly demanding young audiences want from broadcasters and brands and what does the future hold for those seeking to connect with them? New platforms present multiple challenges but also a myriad of opportunities, how should broadcasters, brands and agencies be working together to achieve the best results?
The panel will debate these issues and for the first time Channel 4 will share key insights from the Tribes UK 2013 research.
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