In the words of famed analyst Mary Meeker, "mobile monetization has more going for it than early desktop monetization had." As mobile devices become a "fact" of life for consumers worldwide, more and more advertisers have begun to learn about, invest in and adopt mobile-centric advertising strategies. View More

In the words of famed analyst Mary Meeker, "mobile monetization has more going for it than early desktop monetization had." As mobile devices become a "fact" of life for consumers worldwide, more and more advertisers have begun to learn about, invest in and adopt mobile-centric advertising strategies. Unfortunately, too many brands rush into mobile advertising without doing their homework (and focusing on what really matters to their brand and audience specifically). In this session, Mojiva CEO David Gwozdz will guide advertisers and agencies through common mobile marketing mistakes and, most importantly, provide best practices and tips to give their mobile campaigns a competitive edge. View Less