Kate MacNevin
Leveraging the learnings accrued from a 30-year international marketing career, Kate leads MRM, a global marketing agency part of the McCann Worldgroup network, into the industry’s future with a commitment to clients founded on bedrock principles of creativity, innovation and inclusivity.
MRM achieved double-digit growth in both client business and industry accolades under her leadership, while navigating unprecedented challenges and expanding equity, diversity and inclusion efforts.
Kate’s relentless drive to reinvent how agencies serve their clients, employees and communities establishes her as a transformational leader. It’s also brought MRM worldwide acclaim, including being named a “Best Workplaces for Innovators” by Fast Company, B2 Agency of the Year from the Association of National Advertisers (ANA), a four-years-and-counting run as a Gartner “Leader” in Global Marketing Agencies Magic Quadrant from 2017-2020, Ad Age’s 2018 B-to-B Agency of the Year, the Top Large Agency of the Year from Digital Analytics Association’s (DAA) Quanties Award, and, for the first time, WARC’s global Effective 100 ranking placed five MRM agencies in its top 40 effective digital agencies listing for 2020. Among these accolades, Campaign magazine named Kate to their 2020 list of “40 Over 40,” celebrating the most innovative and influential talents over 40 across advertising, marketing, media, technology and communications.
The Global CEO of MRM since December 2018, Kate previously served as the company’s Global Chief Operating Officer (in 2016) and Global President (in 2017). During these roles, she spearheaded the worldwide network’s strategies and policies, and oversaw daily operations across all departments and regions globally.
In 1992, Kate’s career began in her native Canada with the Procter & Gamble account at Grey Canada. From Grey Canada, Kate moved to Cossette Communications Marketing Toronto before joining the McCann network in Toronto in 2006. There, she rose to become the General Manager in charge of the General Motors Canada business in 2009. In 2012, she was named Director of Global Operations of the newly formed Detroit-based Commonwealth//McCann agency that was created to handle the consolidated global Chevrolet account. Two years later, she received a promotion to EVP, Executive Director of Global Operations.
Kate’s drive and passion are always evident, she brings a unique level of commitment to everything she does. She knows how to build strong brands and teams, deliver award-winning work, and is uniquely skilled at providing the vision necessary to ensure global efficiency and excellence.
