Kevin Whitcher

Kevin is the VP & General Manager for Moat Reach & Outcomes and
leads the product development function for Ad Effectiveness measurement products
at Oracle Data Cloud. In that capacity, Kevin tackles some of the most interesting issues in advertising today, including measuring ads across TV and digital while connecting the value of those ads to real business outcomes. He is fascinated by solving business problems through the merging of traditional strategy with compelling data and
new applications of analytics. Prior to Oracle, Kevin was Head of CPG Measurement Products at Datalogix, the leader at connecting offline consumer spending to digital marketing, which was acquired by Oracle in 2015. He began his career in data and analytics for marketing as a growth strategy consultant for large consumer brands at Sterling- Rice Group in Boulder, CO.