Mike Welch is Head of Xandr, part of WarnerMedia’s Technology Organization, where he oversees the advancement of Xandr’s global growth opportunities. With a focus on the convergence of digital and TV, Welch is responsible for driving the adoption and evolution of the company’s leading technology and premium advertising marketplace, which include products such as Xandr Invest, Invest TV, and Xandr Monetize.
Previously, Welch was executive vice president of product and business development at Xandr after being promoted to this position from senior vice president, corporate strategy and business development in September 2019.
Prior to joining Xandr, Welch spent more than a decade working at AT&T. Most recently, he served as senior vice president, corporate strategy and business development at AT&T Advertising Analytics. Previously, he served as head of strategy, product and business development at AT&T corporate. Prior to that, he was a vice president at AT&T Adworks. Welch also served as vice president of Southwest Region at AT&T Advertising Solutions, and vice president of sales operations.
Welch joined AT&T from Southwestern Bell Company where he served as vice president of Select Accounts. In this role, he was responsible for leading advertising-related merger planning efforts associated with the Time Warner acquisition.
Currently Welch serves on the Board of Directors of INVIDI Technologies. Previously, he served on the Boards of the Cable Television Advertising Bureau and the Interactive Advertising Bureau (IAB). Welch earned a Bachelor of Arts degree in Telecommunications from Indiana University (Bloomington).
