Swiss is a highly acclaimed DJ, Producer and a member of the So Solid Crew, who uniquely created their own genre and brand DNA representing a cross between Hip Hop, Rnb/Garage and grime. Their innovative and trail blazing accomplishments won them many accolades including a Brit and three Mobo awards. Alongside his passion for music, Swiss is the founder of Black Pound Day, which was set up to support the growth and garner awareness of the UK Black Economy and to underpin long-term financial growth and infrastructure, empowering and motivating the Black community. Launched on 27th June 2020, Black Pound Day encourages everyone to spend money with local and online UK Black-Owned businesses. The website is a directory of Black Owned businesses to make it easy for consumers to spend money locally. Black Pound day aims to take place the 1st Saturday of every month from October 2020.