Seth Ader

Seth Ader is vice president of brand marketing. A 19-year veteran of the company, Ader oversees marketing efforts related to the overarching ESPN brand, including new and historic brand campaigns like There’s No Place Like Sports and This is SportsCenter, ESPN’s original content including ESPN Films such as The Last Dance and the 30 for 30 franchise, and marketing related to studio shows, digital products, sports betting, international programming, and ESPN’s consumer products business.
Previously, Ader oversaw consumer marketing and sponsorship development of the following ESPN rights portfolios: the NBA, MLB, MLS, UEFA, the TCS New York City Marathon, Special Olympics World Games and the Little League World Series. Prior to that, he served as senior director, leading the marketing efforts for a wide array of sports properties, including the NFL, Fantasy Football, NBA, MLB, English Premier League, Little League World Series and, notably, the 2006, 2010, and 2014 FIFA World Cups. Addi