Allison McDuffee

Allison McDuffee is Twitch's Director of Sales Insights for the Americas. Allison is focused on developing Twitch's best-in-class, data-fueled research capabilities to support the Twitch Ad Sales organization. Her team strives to identify actionable insights for clients about the highly engaged Twitch community and develops measurement solutions to attract and grow business.

Prior to joining Twitch, Allison served as the VP, Entertainment, Insights & Measurement at NBCUniversal where she focused on providing client insights, campaign effectiveness measurement and thought leadership positioning supporting Ad Sales, Client & Agency Partnerships, Marketing and Communications. Allison has also held various Ad Sales Research & Trade Marketing roles at Disney Media Sales & Marketing. During her tenure she spent time in NYC and in London where she supported teams across EMEA and helped launch Disneymedia+, Disney’s full media, marketing & promotions portfolio offering to clients.