Lana Busignani

Lana Busignani leads the International Plan & Optimize commercial organization for the Nielsen company which includes Nielsen Marketing Cloud, Sports, Marketing Effectiveness and Planning. Her team is focused on helping advertisers make better decisions across their marketing investments and helping publishers demonstrate the value of their audiences and assets. Working with clients, her team leverages client data, Nielsen’s proprietary data, AI, advanced analytics and deep media expertise to drive effectiveness across the decisions of a modern marketing workflow.

Prior to Nielsen, Lana helped leading brands curate and cultivate their messaging as she led the Communications and Brand specialization at Ipsos in the US and in Western Europe. Lana started her business career grounded in customer first intelligence at IRI where she focused on Brand Advertisers, digital innovation and measurement.