Spending much of her career working with restaurant and food retail brands, Emily Hartmann is a strategic marketer who brings brand and agency-side experience to the table. As a consumer minded marketer, Emily has a proven track record of leveraging data and insights that drive business growth and build brand equity.
Currently, Emily is Director of Brand Building at The Kroger Co, overseeing the vision, strategy and expression of the Kroger brand and its family of banner brands. Most recently, Emily helped re-shape the brand strategy for Kroger’s house of brands, bringing a commitment to fresher, affordable food through the “Fresh for Everyone” campaign. As part of the rebrand, Emily led efforts to hire the first creative agency of record for the 137-year-old Kroger brand.
Emily Hartmann Job Title Director, Brand Building Company KROGER
